2. PURPOSES
Depending on the purposes for which we collect and use your personal data, as set out in this Policy, the personal data we collect from you may be required for the conclusion and performance of the contract or due to a statutory obligation. If you do not provide your personal data the contract or the requested services (e.g. rental to you) cannot be carried out and an existing contract may have to be terminated. However, unless otherwise stated, failure to provide your personal data will not result in legal consequence for you.
Below we have set out the various purposes for which we process your personal data. We have also set out the legal grounds for the processing of your personal data for each purpose:
a. CONTRACT PERFORMANCE
We may use your personal data to provide you with the services or products you request from us and to perform other activities related to such services or products, including billing and collection following a rental, or to communicate with you regarding (i) any reservation you initiate or rental transaction; (ii) your membership/status in one of our membership programs; or (iii) changes to the terms or features of any of our membership programs to which you belong.
Legal grounds: to perform our contract with you or to take steps at your request prior to entering into a contract with you (Art 6 para 1 lit b GDPR).
b. MARKETING
We may use your personal data to provide you with marketing information, special offers and promotions via various means, including e-mail, mail, telephone, social media and messenger services, in accordance with applicable law. We may also share your personal data with a sponsor or other third party
that provides you with special offers or promotions that may be of interest to you (“Third Party Provider”) where permitted.
Legal grounds: on the basis of your consent (Art 6 para 1 lit a GDPR).
You can unsubscribe from receiving such marketing-messages at any time by contacting us at the details at Section 6 below as well as by using the unsubscribe link in each e-mail marketing-message. If you unsubscribe, you will continue to receive communications concerning your account and products and services you requested, and in response to any requests for information by you. Please note that this unsubscribe-process may take some time to complete, consistent with applicable law.
c. CUSTOMER DISCOUNT PROGRAM („CDP“)
As part of our services, we have engaged with third-party organizations that sponsor the special discount code (called a CDP number), member, employee or other number used by you to complete a rental or purchase (“Sponsoring Organization”). As a result of our relationship with these Sponsoring
Organizations, we may be under an obligation to provide them with personal data about you and your use of our services as they relate to your relationship with them, such as (i) to confirm your eligibility to rent using that number, (ii) to establish your compliance with the rules set up by the Sponsoring Organization for use of the number, or (iii) to enable their payment of your rental costs. If you do not wish us to disclose relevant personal data to the Sponsoring Organization for these or other disclosed purposes, you must
not use the number associated with them.
Legal grounds: to perform our contract with you where you use a CDP, member, employee or other number (Art 6 para 1 lit b GDPR).
Sponsoring Organizations can use personal data which they receive from us for the purposes specified in their privacy policies. We have no control over the Sponsoring Organization’s privacy policies. Thus, we recommend you review the Sponsoring Organization’s privacy policy for the purposes which they will use your personal data.
d. NORMAL COURSE OF BUSINESS
We may also process your personal data if such processing is necessary:
i. to comply with the law or in response to a subpoena, court order, law enforcement request, or other legal process;
Legal grounds: compliance with a legal obligation to which we are subject (Art 6 para 1 lit c GDPR).
ii. to protect the interests, rights, safety, or property of us or others;
Legal grounds: our legitimate interests (Art 6 para 1 lit f GDPR).
iii. to enforce any terms of service on our websites or the terms and conditions of any rental, purchase, or utilization;
Legal grounds: our legitimate interests, (Art 6 para 1 lit f GDPR).
iv. As part of a business transaction where all or some of our assets are bought, sold, or otherwise transferred by act of law or contract;
Legal grounds: our and third parties’ legitimate interests (Art 6 para 1 lit f GDPR).
v. The proper running of our systems and our business in order to provide our products and services to you and other customers.
Legal grounds: our legitimate interests (Art 6 para 1 lit f GDPR).
e. TELEMATICS
We may use in-vehicle data systems to process data about the vehicle’s position, condition and performance during your rental as follows:
i. to process data relating to the vehicle’s condition and performance during the rental (including vehicle damage, mileage, fuel use and other operational data) to improve the accuracy of our billing processes on return of the vehicle;
Legal grounds: our legitimate interests to ensure accurate charging for your uses of the vehicle, including for fuel and damage, during your rental (Art 6 para 1 lit f GDPR)
ii. to process data relating to the driver’s operation of the vehicle during the rental for safety, security and claims management reasons, including to contact the renter if the data suggests there is a security, safety or operational issue that we need to bring to your attention.
Legal grounds: our legitimate interests to enable us to defend and manage claims arising out of accidents involving the rental vehicle; to ensure we meet our safety and security obligations in relation to the vehicle and each rental (Art 6 para 1 lit f GDPR).
iii. to track the vehicle’s location throughout the duration of a rental in order to access such personal data solely where the driver is in breach of the rental agreement (e.g. by failing to return the vehicle on time or by driving into unauthorised territories) or to assist in the establishment, exercise defence
and management of claims following an accident involving the vehicle.
Legal grounds: our legitimate interests to protect our assets, enforce our terms and conditions and defend and manage claims (Art 6 para 1 lit f GDPR).
iv. to track the vehicle’s location to enable us to provide information to you as you drive about areas of historic or leisure interest, restaurants, service or fuel stations or other places or services of interest.
Legal grounds: your consent (Art 6 para 1 lit a GDPR).
v. to share with you, your employer or others information about your driving performance (such as speed) during your rental;
Legal grounds: your consent to each specific use requested (Art 6 para 1 lit a GDPR)
3. SHARING
a. THIRD PARTIES
We may share your personal data with third parties in the following circumstances:
i. Business transaction: with our employees who need them to fulfill contractual and legal obligations and legitimate interests, group companies (as specified herein), external service providers (e.g. IT service providers) and cooperation partners (e.g. sponsoring partners, operators of membership programs) who provide data processing services to us or who otherwise process personal data for the purposes described in this policy (such as financial service providers, insurers, travel agencies, consultants) or who are disclosed to you when we collect your personal data. A list of our current service providers and partners is available on request. All recipients are obliged to treat your data confidentially and to process it only within the scope of the provision of services. This information will be forwarded in particular for the following purposes: